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Rhythms Beyond Borders: Lamomali’s Soft Power Tour

by Congo Investor
July 22, 2025
in Politics
Reading Time: 3 mins read

A Pan-African Ensemble Resonating Beyond Stages

Few musical endeavours encapsulate contemporary Pan-African aspirations more vividly than “Totem”, the sophomore album of the Franco-Malian collective Lamomali. Led by kora virtuoso Toumani Diabaté and French rock frontman – now naturalised Malian – Matthieu Chedid, the project has expanded into a nomadic caravan of voices. Makhalba Malechek of Congo-Brazzaville, Smarty of Burkina Faso and Emma’a of Gabon now stand alongside Diabaté’s celestial strings, each imprinting stylistic signatures rooted in their respective soundscapes. Their collaboration exemplifies a cultural momentum that transcends entertainment, echoing what UNESCO labels “the silent diplomacy of the arts”.

Congo-Brazzaville’s Cultural Agenda in Focus

Brazzaville’s Ministry of Culture has long framed music as a strategic asset, asserting that rhythmic exports reinforce national branding more effectively than any communiqué could achieve. The presence of Makhalba Malechek on the tour is therefore far from coincidental; it dovetails with the government’s Vision 2025 plan that allocates fresh resources to creative industries. Senior adviser Véronique Loubélo remarked during a December press briefing that “art is the most persuasive ambassador: it disarms prejudice while requiring no visa.” This narrative aligns with President Denis Sassou Nguesso’s public commitments to showcase Congolese talent as a pillar of regional stability, a message consistently echoed in state media (Les Dépêches de Brazzaville).

Soft Power and the New Grammar of Regional Unity

Beyond national considerations, “Totem” advances a supranational discourse. The track list, organically unveiled during rehearsals in Bamako, sweeps from the buoyant homage “Je suis Mali” to the Congolese-crafted “Le Séisme”, pivoting toward Smarty’s autobiographical “Chacun sa vie” and Emma’a’s nostalgic “Ça m’a laissé”. The sonic continuum illustrates Joseph Nye’s definition of soft power, inviting audiences to empathise rather than analyse. Analysts at the Institute for Security Studies in Pretoria suggest that such cultural convergences mitigate the fragmentations that periodically challenge the Economic Community of Central African States.

Economic Nuances of a Cross-Continental Tour

Commercially, the tour is calculated with diplomatic precision. Stops in Paris, Algiers, Abidjan and Brazzaville enrol sponsors ranging from airline consortia to mobile-money innovators. Ticketing projections communicated by Live Nation Africa indicate occupancy rates above eighty-five per cent, a figure that testifies to the global appetite for hybrid African repertoires. The Congolese government, through its Investment Promotion Agency, has facilitated customs waivers for instruments crossing Pointe-Noire, underscoring official endorsement without imposing aesthetic directives.

Such facilitation renders the enterprise both profitable and symbolically potent: revenue streams return in part to artist-led educational programmes in Brazzaville’s Talangaï district, where Makhalba Malechek finances music workshops. Development economists at the African Development Bank point to this model as evidence that cultural value chains can reinforce national economic diversification, a stated priority in Congo-Brazzaville’s current National Development Plan.

Artistic Future and Diplomatic Horizons

Looking ahead, Lamomali’s managers hint at a live recording in Kinshasa, a gesture that would symbolically straddle the Congo River and consolidate cultural rapprochement between Brazzaville and the Democratic Republic of the Congo. Adèle Koffi, cultural attaché at the French Embassy in Brazzaville, describes the prospective concert as “a sonic handshake uniting two capitals that gaze at each other nightly across the water.”

For Congo-Brazzaville, such moments validate the premise that creative expression—when strategically nurtured—complements classical diplomacy. The participation of Makhalba Malechek, unburdened by overt political messaging yet undeniably proud of his national origins, projects an image of a country that values artistic excellence, international cooperation and a confident, outward-looking identity. While critics sometimes question the tangible yield of cultural diplomacy, the sight of diverse audiences chanting Lingala refrains suggests that music can indeed occupy the space where communiqués fall silent.

Whether “Totem” ultimately shifts geopolitical tectonics may remain an open question. Nonetheless, its tour illustrates a broader continental trend: governments recognising that a well-tuned kora or a Congolese rumba riff can travel further and resonate longer than bureaucratic memoranda. In that sense, Lamomali’s journey is as much a score for the dancefloor as it is a quiet manifesto for twenty-first-century African diplomacy.

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