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Mauritian Finale: Brazzaville’s UNESCO Charm Blitz

by Congo Investor
July 25, 2025
in World
Reading Time: 3 mins read

Southern Africa’s Stage for Congolese Engagement

The low-season humidity of Port-Louis did not dilute the high-stakes atmosphere surrounding the final stop of Minister Jean-Claude Gakosso’s tour. Having traversed Luanda, Windhoek and Gaborone since 21 July, the Brazzaville delegation landed in Mauritius carrying written messages from President Denis Sassou Nguesso, each emphasizing what he calls “a pan-African moment of pedagogical leadership”. Mauritian head of state Dhananjay Ramful, keen to reinforce the island’s multilateral profile after its recent tenure on the UN Security Council, received the Congolese envoy with what local media described as “studied cordiality” (L’Express de Maurice, 24 July 2024).

Matoko’s Diplomatic Capital and Technocratic Appeal

Firmin Édouard Matoko is no stranger to UNESCO’s corridors; his two-decade tenure as Assistant Director-General for Priority Africa endowed him with working mastery of the organisation’s often intricate budgetary machinery. A 2022 internal assessment praised his “fiscal prudence in the rollout of education programmes in Sahelian states” (UNESCO Executive Board report, 2022). The Congolese campaign leverages this record to assure sceptical capitals that the candidate weds administrative rigour to cultural empathy, a combination valued in an agency simultaneously championing underwater heritage and artificial-intelligence ethics.

Continental Unity Versus Sub-Regional Arithmetic

Beyond personal résumés, electoral arithmetic governs UNESCO elections. Of the 58 voting members of the Executive Board, seventeen hail from Africa, rendering internal cohesion indispensable. Pretoria and Luanda—often diplomatic trendsetters south of the Equator—have publicly signalled “conditional endorsement” after Mr. Gakosso’s visit, linking their support to a prospective swap of votes for forthcoming International Telecommunication Union seats (South African Foreign Ministry briefing, 23 July 2024). While such quid-pro-quo diplomacy is routine, Brazzaville insists the continent should avoid ‘balkanisation of candidatures’ that previously diluted African influence at the World Trade Organization.

Economic Subtext: Soft Power, Hard Currency

Analysts in Kinshasa and Nairobi underscore the economic subtext of the tour. Congo-Brazzaville’s recent issuance of a green bond to finance reforestation signals a desire to align domestic priorities with UNESCO’s climate-education agenda. By foregrounding sustainable forestry in conversations with SADC ministers, the delegation crafted a narrative in which supporting Matoko becomes synonymous with reinforcing Africa’s contribution to the Paris climate framework. According to Professor Elsa Mwangi of the African Centre for Multilateral Studies, “Congo’s pitch cleverly links votes to mutually bankable outcomes such as eco-tourism corridors and digital-training hubs.”

The Baton Pass to Prime Minister Makosso

Momentum now shifts northward. On 27 July Prime Minister Anatole Collinet Makosso is scheduled to embark on a West and Central African swing covering Libreville, Abidjan, Abuja, Ouagadougou, Monrovia and Djibouti City. His participation underscores the administration’s whole-of-government approach, distributing lobbying responsibilities while preserving presidential gravitas for a later continental summit. Gabonese diplomatic circles already hint at organising a joint ministerial communiqué to crystallise Central African solidarity before autumn meetings of the African Union’s Committee on Candidatures.

International Optics and the Road to 2025

With current UNESCO Director-General Audrey Azoulay’s mandate expiring in late 2025, early campaigning may appear premature. Yet insiders recall that Irina Bokova’s re-election margin in 2013 was built two years prior. By starting now, Brazzaville positions itself as both proactive and respectful of ECOWAS and EAC calendar constraints. European chancelleries observe the flurry with reserved interest; a senior French diplomat privately noted that an African consensus could prove decisive if geopolitical rifts widen among traditional donor nations.

A Calculated Bid for Symbolic Leadership

Underpinning the campaign is a broader aspiration: portraying Congo-Brazzaville, often overshadowed by larger neighbours, as an agile convener of African consensus. The strategy resonates with President Sassou Nguesso’s long-standing emphasis on conflict mediation in the Great Lakes region and on forestry diplomacy via the Congo Basin Climate Commission. Should Matoko succeed, Brazzaville will claim a tangible dividend from decades of understated, sometimes underestimated, multilateral engagement.

Quiet Confidence Meets the Test of Numbers

As the delegation departed Port-Louis, Minister Gakosso expressed “measured optimism”, a phrase that encapsulates the campaign’s current equilibrium: ambitious yet calibrated, principled yet pragmatic. The coming months will reveal whether this blend of regional shuttle diplomacy, technocratic messaging and economic sweeteners can convert cordial receptions into the thirty votes likely needed within UNESCO’s Executive Board. For now, the Congolese initiative stands as a textbook case of twenty-first-century African diplomacy—anchored in national interest, articulated through continental solidarity and projected onto a global multilateral canvas.

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